provide membership benefits

take control of your web site and unleash it's potential

introduction

interact with your web site visitors by providing membership services.

by encouraging website visitors to join your membership community, you can foster loyalty and gain a deeper understanding of your customers.

membership registration

your content management system (cms) provides for member registrations and allows you to specify the information (form input fields) that you wish to collect.

we suggest keeping this to a minimum: contact details and some key demographics (location, occupation, age group etc.) as long-winded forms just serve to discourage your visitors from completing them.

you can require email activation, here the applicant is required to respond to an email in order to complete their registration. this ensures that the given email address is valid.

you can also attach an incentive such as a discount voucher to the registration.

member profile

once registered, members can log-in to your website and update their profile (at their own convenience). here you can add detailed surveys, asking the questions that you may have been tempted include in the registration form.

you can also offer incentives such as discount vouchers and prize draws for completing surveys.

members area

this area of your website contains resources of value to your membership. these resources may include..

• downloadable documents
• podcasts
• presentations
• desktop wallpapers etc.

resources are arranged in sections by category and type.

member area content can be included in the site search results adding further leverage to join.

the members area can also include a discussion forum where members can share ideas and ask questions.

you can post announcements in the members area such as a new special offer or an invitation to take part in a survey.

blog comments

you can allow members to post comments to your blogs.

by doing so, you stimulate interest in your website and also keep content fresh (see: search engine optimisation).

the cms allows you to adjust the posting permissions of a member..

• trust - the member can post directly to your blog.
• defer - comments are not publicly visible until approved.
• block - the member is barred from posting comments.

you can set the default posting level for your members in the cms options.

newsletters

you can offer your membership an email newsletter.

the newsletter can be..

• composed and delivered via the cms.*
• composed in the cms and delivered using exported list.
• composed elsewhere and delivered using exported list.

*please check your hosting company's policy on mailing lists.

composing a newsletter through the cms is similar to that of composing a web page (body copy, contextual images, contextual links).

the newsletter can also be viewed as a html page on your website.

an option allowing the member to unsubscribe (opt-out) to the newsletter is provided (in the email and members profile).

export data

the cms provides for exporting your membership details for your marketing research purposes. the membership data can be exported to microsoft excel, xml or csv text.

if you require any further information on providing membership services, please contact us.